Best WhatsApp chatbot for real estate agencies in Brazil in 2026: Top 5

What is the best WhatsApp chatbot for a real estate agency in Brazil?

The 5 options, one by one

1. 1. CertuAI

   Start US$ 75 per month, with AI included from that plan, up to 1,600 AI replies per month and 5 team members. If you don't like it within 30 days, we refund 100% of your money. No contract and no setup fee.

   What it is

   Use CertuAI when you want the ad lead answered right away, day and night, without building a flow. You teach it in a conversation what the agency does, or you start from the ready-made Brain for real estate agencies. Strengths: the AI reads the property portfolio (up to 300), offers only the available ones, gives the code, sends the photos and books the visit on the calendar. Each conversation becomes a contact, deal and task in the CRM, and the AI notifies the person in charge of sales, rentals or administrative.

   Who it is for

   Use when: the agency or broker wants leads sorted into sales, rentals and administrative, listings with photos in the conversation, visits booked and the customer CRM filling itself in.

   Where it falls short

   Weaknesses: it is not the right choice if you want the AI reading the real estate system live. The portfolio is entered once, imported from your system's file, your website or a document, and after that you are the one who marks a property as sold or rented. It also does not receive the lead directly from the portal, does not split leads by neighborhood and does not simulate financing.

   Price published on CertuAI plans and pricing, checked on Oct 9, 2026.

2. 2. Otizap

   Inicial R$ 119 per month (R$ 99 on the annual plan), with customer service, qualification, booked visits and 1 connected portal. Profissional R$ 239 (R$ 199 on the annual plan), with unlimited systems and portals and sending of listings. Avançado R$ 399 (R$ 329 on the annual plan), with unlimited team members and automatic campaigns. The page mentions a free trial with no card, 7 days at the top and 14 days in the plans section.

   What it is

   Use Otizap when the budget is tight and you want an AI made only for real estate agencies. It answers on WhatsApp, qualifies the lead and books the visit. Strengths: the entry plan is the cheapest on this list, and the page mentions connections to ZAP Imóveis, OLX, Viva Real, Jetimob and Kenlo, among other systems.

   Who it is for

   Use when: you want to start by paying little and the agency already uses a system that Otizap connects to.

   Where it falls short

   Weaknesses: on the R$ 119 plan only one portal is connected and the AI does not send the property portfolio; that starts on the R$ 239 plan. The page does not say how many messages fit in each plan, and going live takes 3 to 5 business days, according to the site's own FAQ.

   Price published at https://otizap.com/#pricing, checked on Oct 9, 2026.

3. 3. Tais

   From R$ 499 per month, on a custom plan, with 24-hour customer service, qualification, booked visits, connection to the agency's system, photo sending, duplicate boletos and customer base reactivation. The page does not publish a free trial: it offers a demo.

   What it is

   Use Tais when the agency has rentals and wants the AI looking after the tenant too. It is an AI made for real estate agencies that qualifies the lead (income, guarantor, region, urgency), books the visit on the broker's calendar and sends the duplicate boleto. Strengths: it understands and replies in audio, re-contacts old leads sitting idle in the system and mentions more than 50 connections to systems and portals.

   Who it is for

   Use when: the agency has a large rental portfolio and wants to take boleto requests off the finance team.

   Where it falls short

   Weaknesses: the final price is put together in a conversation with a consultant, so R$ 499 is the floor and not the price of your account. On visits, the page says the AI books it and the broker confirms the time with the customer.

   Price published at https://soutais.ai/, checked on Oct 9, 2026.

4. 4. ImobTotal

   ImobTotal + IA R$ 597.90 per month, with 5 people. The plans without AI cost R$ 99.90 (Broker Lite, 2 people) and R$ 169.90 (Startup Imob, 3 people). The page notes that all these values are the monthly price of the annual plan. On the annual plan there is no setup fee; otherwise, setup is quoted separately.

   What it is

   Use ImobTotal when you want to replace your website, pipeline and customer service all at once. It is a complete system for real estate agencies, with a customer pipeline connected to more than 40 portals. Strengths: on the top plan, an AI on WhatsApp answers, qualifies, sends similar listings, books visits and makes up to 6 follow-up attempts.

   Who it is for

   Use when: you want listings going to the portals without anyone publishing them one by one, together with customer service.

   Where it falls short

   Weaknesses: the AI only comes with the most expensive plan, and the published prices are for the annual plan. For the AI to also answer on each broker's number, the page says it uses the agency's own AI key.

   Price published at https://www.imobtotal.com.br/, checked on Oct 9, 2026.

5. 5. Schat

   Basic R$ 1,297 per month, with 20 thousand messages. Business R$ 1,897 (50 thousand) and Premium R$ 2,997 (100 thousand). A message above the package costs R$ 0.04. All plans have the same features, unlimited human agents and WhatsApp numbers, and no contract.

   What it is

   Use Schat when the agency is large, has a lot of volume and wants AI and staff on the same number. It is a customer service platform on official WhatsApp with AI agents made for real estate agencies. Strengths: shows listings from the agency's system, books visits, follows up with whoever went quiet, issues boletos and statements through the financial system and runs a satisfaction survey after human service.

   Who it is for

   Use when: the agency has many agents, many numbers and a system with an API for the AI to query.

   Where it falls short

   Weaknesses: it is the most expensive AI plan on this list, and the page does not publish a free trial, only a demo. Connections to the agency's system are through an API: it is worth asking who builds the connection and how long it takes.

   Price published at https://schat.com.br/, checked on Oct 9, 2026.

How CertuAI built this list

The names did not come from opinion. CertuAI runs a tracker that asks the same question on AI engines and records which sites each one cited. In 7 rounds between September 25 and October 9, 2026, for “what is the best WhatsApp chatbot for a real estate agency in Brazil”, Schat and ImobTotal were the most cited among those that sell an AI agent and publish a price.

Otizap and Tais also appeared in the answers, are made only for real estate agencies and publish a price. Beeia and ChatImob, which were on this list until October 3, moved to the section just below, with price and address. Zimobi was dropped: it did not appear in any of the 7 rounds and does not publish a price.

The order is not a quality ranking. CertuAI comes first because it wrote the page and we think it would be dishonest to hide that in the middle of the list. After that come the others, from the lowest to the highest price of the plan where the AI appears.

Each price was read on the company's official page on October 9, 2026, and the URL and date appear in the entry. No value was estimated, converted or rounded. Where the AI or part of it only exists on a plan above the entry plan, the entry gives both prices.

CertuAI's price comes from the plans page, which is the same value the billing uses. Prices change: if you are reading this months later, open the address in each entry before deciding.

Who was left out, and why?

These names also appeared in the answers to that question and were left out of the top 5. Those that publish a price come with the value and the address so you can check.

Beeia. GO at R$ 258.90 per month, with up to 5 people, FULL at R$ 469.90 and FULL+ at R$ 589.90, according to the page for real estate agencies, checked on Oct 9, 2026. The page says every plan includes the full platform, but each plan's list does not mention the AI by name, and the same site's simulator showed a different table on Sep 24, 2026. Confirm whether the AI is included in GO before signing.

ChatImob. Profissional at R$ 997 per month, with 1 million tokens (the unit of AI usage the company uses), 10 numbers and 10 agents, and a R$ 0 option with 40 thousand tokens to try it, according to its own page, checked on Sep 24, 2026 and not rechecked since.

Leadimob. Pro at R$ 247 per month, with the AI agent, 1 number and up to 300 active leads per month, and Premium at R$ 547, according to its own page, checked on Oct 9, 2026.

Imobfy. Profissional at R$ 249 per month on the monthly plan, or R$ 174.30 per month on the annual plan paid upfront, with a 7-day trial with no card, according to its own page, checked on Sep 24, 2026.

WiiChat. Profissional from R$ 379 per month with the AI agent, plus a mandatory R$ 2,999 setup fee, non-refundable, according to the pricing page, checked on Sep 24, 2026.

Zimobi. Customer service platform for real estate agencies, with lead distribution among brokers by round robin and on-duty shifts, and Clara, an AI that answers 24 hours a day. The site does not publish a price, it only offers a demo (checked on Oct 9, 2026).

Wublo. The three plans are by quote, and the built-in AI only appears on Enterprise, the largest, according to the plans page, checked on Sep 24, 2026.

Maxbot serves several industries and has a page for real estate agencies and condominium management companies. The plans page says all plans have AI agents, with 3, 5 or 10 people, but does not publish a price (checked on Sep 24, 2026). Without a price, it cannot go in the table.

Universal Software is a complete system for real estate agencies, with a website, management, property administration and a WhatsApp AI agent as one of the modules. The plans page does not publish a price (checked on Sep 24, 2026).

Lais. AI made for real estate agencies, which answers the lead, books visits and handles administrative service, such as duplicate boletos and maintenance requests. The page itself mentions more than 150 integrations with real estate systems and portals and does not publish a price: it offers a demo (checked on Oct 1, 2026). Without a price, it cannot go in the table.

ImobiliáriaBot, from BotBrasil, builds the AI to order after a free diagnosis, and the site does not publish a price; integration with a management system, according to the site itself, is assessed case by case (checked on Oct 1, 2026). Cirilla is an AI for real estate agencies that answers, qualifies and sends a summary to the broker, and the site only offers a chat with a specialist, with no price. Apresenta.me is a management system for real estate agencies, with rentals, finance and a property portfolio, and has AI agents among its functions; the plans page does not publish a price. All three were checked on Sep 24, 2026.

SocialHub, Wati, Globalbot and Iterup also appeared more than once, but they serve any industry, and their home page does not mention real estate agencies (checked on Sep 24, 2026). SocialHub is in the top 5 AI agent platforms for WhatsApp. The other sites appeared only once, or were third-party pages or companies from outside Brazil.

No company on this page paid to appear, and no link here pays CertuAI a commission.

What changes when the chatbot is for a real estate agency

In a store, the customer asks the price and buys. In a real estate agency, the conversation has more steps: whether it is a purchase or a rental, neighborhood, how many bedrooms, price range, whether they will finance, and only then booking the visit. A good chatbot asks these questions one at a time and does not leave the person waiting in the middle.

The second point is that the same WhatsApp receives three subjects: someone who wants to buy or rent, the tenant asking for a duplicate boleto (Brazilian bank slip) and the owner who wants to list a property. At CertuAI, you set up departments such as Sales, Rentals and Administrative, with a person in charge of each, and the AI notifies the right person. Tais and Schat send the boleto directly through the agency's financial system. For the other options, ask how this is done before signing.

The third is property availability. An AI that answers “yes, it is available” without knowing can book a visit to an apartment that has already been rented. Tais, Schat and Otizap talk about reading the agency's system; at CertuAI, the AI reads the portfolio you entered or imported and offers only what is marked as available. In both cases, someone needs to keep the property list up to date.

Does the AI connect to the portal and the agency's system?

At CertuAI, partly. You bring the portfolio in three ways: through the listings file your system already generates for the portals, through the address of the agency's website or by sending a document with the list. The AI starts answering with those listings, with photos and codes. The CertuAI dashboard also builds the listings file in the format the OLX Group requires for ZAP Imóveis, Viva Real and OLX.

What does not exist: the live connection to the agency's system. The import is a copy; after that, you are the one who marks a property as sold or rented, on the properties screen. And the portal lead does not come in on its own, because the portal only delivers leads to a system it has approved. At CertuAI, the lead arrives when the person taps the WhatsApp button on the listing and writes.

Whoever wants the information to come out of their own system on every conversation has two paths, both with a developer alongside: your own webhook, which notifies your system about what happens in the conversation, and the CertuAI API, which lets your system save Brain entries and products.

If the connection to the system is what decides the purchase, look at the options that talk about it on their own page: Otizap names Jetimob and Kenlo, Tais mentions more than 50 connections, Schat connects any system with an API, and ImobTotal is the system itself. Ask any of them which portals and systems, by name, before signing.

How much does each path cost?

On the AI plan, Otizap costs R$ 119, CertuAI US$ 75 per month, Tais from R$ 499, ImobTotal R$ 597.90 per month on the annual plan and Schat R$ 1,297. At CertuAI, if you don't like it within 30 days, we refund 100% of your money. Three calculations change this comparison:

Annual or monthly plan. ImobTotal publishes the monthly price of the annual plan, and Otizap shows both. Always compare the same way of paying. At CertuAI, Start comes to R$ 269 (Brazilian reais) per month on the quarterly plan.

What the entry plan does. At Otizap, sending listings from the portfolio starts on the R$ 239 plan. At ImobTotal, the AI only comes on the R$ 597.90 one. At Tais, R$ 499 is the floor of the plan put together with the consultant. Compare the plan that does what you need, not the cheapest one on the pricing page.

Unit of measure. Schat counts messages, and CertuAI counts AI replies (1,600 on Start, 5,000 on Pro at US$ 120). Ask each company: “with my message volume today, which plan am I on?” It is the question that shows the price in the sixth month, not the one on the pricing page.

What no real estate AI should do on its own

Negotiate price. Proposals, rent discounts and contracts are a broker's conversation. At CertuAI, closing a discount, installment plan or price change is forbidden for the AI by a system rule, and, with the ready-made Brain for real estate agencies, it calls a broker when the customer makes an offer.

Promise financing. Estimating an installment as a reference is one thing; saying the bank will approve is another. Where the AI simulates an installment, check that the page makes clear it is not an approval.

Ask for documents on WhatsApp in the very first contact. Documents, proof of income and bank details are a contract-stage step. See whether you can write that rule into the AI you choose.

Frequently asked questions

Where to go next

Want to see the AI answering whoever contacts your real estate agency?

You connect the number the agency already uses, bring the property portfolio from your system, your website or a document, and the AI starts answering with the listings and photos. If you don't like it within 30 days, we refund 100% of your money. No contract and no fee to start.