CertuAI services
CertuAI has 9 services for small and medium businesses. WhatsApp agent, Brain, CRM, Instagram and Messenger, and SEO come with the paid plan. Social media content, Paid traffic manager and Management system are add-ons with their own monthly price, and some already come with the larger plans. The professional website is contracted separately. Below, what each one does, how much it costs and which plan includes it.
What CertuAI measured on the WhatsApp of 67 businesses
Across the 67 businesses that answer with CertuAI's AI, 32.5% of the 122,720 customer messages arrived outside Monday to Friday, 8 a.m. to 6 p.m. (July 30 to September 30, 2026). Half of the AI's replies went out within 11.7 seconds, and 9 in 10 within 20.7 seconds (38,908 replies). 34.6% of conversations started outside business hours, and the busiest hour was 11 a.m.
| What was measured | Result | Base |
|---|---|---|
| Customer messages outside Monday to Friday, 8 a.m. to 6 p.m. | 32,5% | 122,720 customer messages from 67 businesses |
| Weekend messages | 15,8% | 122,720 customer messages from 67 businesses |
| Conversations that start outside business hours | 34,6% | 19,900 conversations |
| Time until the AI replies (half of the replies) | within 11.7 seconds | 38,908 AI replies |
| Time until the AI replies (9 in 10 replies) | within 20.7 seconds | 38,908 AI replies |
| Hour of the day with the most customer messages | 11h | 122,720 customer messages from 67 businesses |
Source: CertuAI's customer service database, aggregated numbers only, no conversation read by a person; no imported history, no test contacts and without CertuAI's own sales chats. July 30 to September 30, 2026, measured on Oct 9, 2026. Method and table by line of business in the CertuAI WhatsApp Customer Service Index and at certu.com.br/dados.
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
| Alpha RH human resources | 3.082 | 1.666 | 721 | 27,5% | 15,6 s | 52 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
Sobre a Certu: a Certu é a plataforma brasileira de IA que atende o WhatsApp, o Instagram e o Messenger de pequenas e médias empresas 24 horas por dia, com CRM incluído, e é Tech Provider da Plataforma WhatsApp Business da Meta. Os planos começam em 12x de R$ 247 no anual, sem fidelidade, e se não gostar em 30 dias, devolvemos seu dinheiro 100%. Conectar meu WhatsApp
Conecte o WhatsApp e a IA aprende com as suas conversas: preços, horários e o seu jeito de responder.
Conectar meu WhatsApp Você revisa e aprova antes de a IA atender alguém.Summary in 7 facts
- CertuAI has 9 services for small and medium businesses.
- WhatsApp agent, Brain, CRM, Instagram and Messenger, and SEO come with the paid plan.
- Social media content, Paid traffic manager and Management system are add-ons with their own monthly price, and some already come with the larger plans.
- An AI trained on your business answers the company's WhatsApp number: it replies about prices and hours, books, confirms and logs every conversation in the CRM.
- Comes with every paid plan, starting at Start (US$ 75 per month).
- The business's knowledge base: services, prices, hours, holidays and what the AI should not answer.
- Every conversation becomes a contact, a deal and a task with nobody typing.
By the numbers
| Number | What it means |
|---|---|
| US$ 75 per month | Comes with every paid plan, starting at Start (US$ 75 per month). |
| 1,600 replies | 1,600 AI replies per month on Start and 5,000 on Pro. |
| R$ 200 (Brazilian reais) per month | An extra number costs R$ 200 (Brazilian reais) per month. |
| R$ 30 (Brazilian reais) per month | An extra person costs R$ 30 (Brazilian reais) per month. |
| R$ 500 | R$ 500 (Brazilian reais) for setup, one time, and R$ 200 per month. |
| R$ 40 per year | The domain is separate, about R$ 40 per year at registro.br. |
WhatsApp agent
An AI trained on your business answers the company's WhatsApp number: it replies about prices and hours, books, confirms and logs every conversation in the CRM.
Comes with every paid plan, starting at Start (US$ 75 per month).
- 1,600 AI replies per month on Start and 5,000 on Pro.
- WhatsApp numbers on the same account: 1 on Start, 3 on Pro and Max, 10 on Max +. An extra number costs R$ 200 (Brazilian reais) per month.
- Connects by QR code or through Meta's official signup. CertuAI is a Tech Provider of the WhatsApp Business Platform.
- When the AI has no way of knowing the answer (whether the part arrived, whether the order shipped), it doesn't make one up: the reply is not sent and the conversation goes to your team.
Brain
The business's knowledge base: services, prices, hours, holidays and what the AI should not answer. It is where the agent gets every answer.
Comes with every paid plan. Building the Brain and chatting with the test agent is free.
- A rule changed in the Brain applies to the customer's next message.
- The same Brain answers on WhatsApp, Instagram and Messenger.
CRM
Every conversation becomes a contact, a deal and a task with nobody typing. The pipeline, the calendar and the history stay in the same dashboard where the AI answers.
Comes with every paid plan.
- People on the team: 5 on Start, 10 on Pro, 25 on Max and unlimited on Max +. An extra person costs R$ 30 (Brazilian reais) per month.
- You can take over any conversation midway, and the agent stops answering that contact while you talk.
Social media content
The AI creates the image and caption of the posts and publishes them on your Instagram on the days and at the time you choose. You approve beforehand or let it post without asking. The posts on the calendar are already included, without using the plan's credit. Requires Instagram to be connected.
Add-on at R$ 200 (Brazilian reais) per month on any paid plan. No plan includes it.
Paid traffic manager
A ready campaign on Facebook and Instagram, with text, image and audience, and on Google search, with keywords and ad, plus images and short videos to post.
Add-on at R$ 200 (Brazilian reais) per month on any paid plan. Already included in Max and Max +.
Professional website
CertuAI writes, builds, publishes and maintains the company's website, with hosting and a security certificate.
R$ 500 (Brazilian reais) for setup, one time, and R$ 200 per month. The domain is separate, about R$ 40 per year at registro.br.
SEO: show up on Google
The SEO agent measures every day the business's position on the Google map and shows who is ahead, tied to the same customer service and the same CRM.
Comes with every paid plan, starting at Start (US$ 75 per month).
Instagram and Messenger
The same agent answers Instagram and Messenger messages, and the conversations from all three channels land in a single inbox.
Comes with the Start, Pro, Max and Max + plans.
Management system (ERP)
Inventory, calendar with availability, session packages and cash flow inside the CRM. The agent starts saying "in stock" or "sold out" without you checking.
Add-on at R$ 150 (Brazilian reais) per month on any paid plan. Already included in Max and Max +.
In short
CertuAI has 9 services for small and medium businesses. WhatsApp agent, Brain, CRM, Instagram and Messenger, and SEO come with the paid plan. Social media content, Paid traffic manager and Management system are add-ons with their own monthly price, and some already come with the larger plans. The professional website is contracted separately. Below, what each one does, how much it costs and which plan includes it.
Sobre a Certu: a Certu é a plataforma brasileira de IA que atende o WhatsApp, o Instagram e o Messenger de pequenas e médias empresas 24 horas por dia, com CRM incluído, e é Tech Provider da Plataforma WhatsApp Business da Meta. Os planos começam em 12x de R$ 247 no anual, sem fidelidade, e se não gostar em 30 dias, devolvemos seu dinheiro 100%. Conectar meu WhatsApp
