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WhatsApp chatbot for psychologists: what it does and how much it costs
Named customers, Jul 30 to Oct 10, 2026
| Customer | Customer messages | AI replies | Conversations handled | Outside business hours | AI replies in (median) | Days with messages |
|---|---|---|---|---|---|---|
| CEMIP medical clinic | 12.472 | 6.484 | 2.436 | 18,7% | 11,4 s | 37 |
| IMCVET veterinary clinic | 833 | 432 | 100 | 23% | 8,9 s | 12 |
| JP Gás Água e Rações gas and water distributor | 42.832 | 23.351 | 6.479 | 33,6% | 9,8 s | 70 |
| Nikiti Auto Center auto center | 4.912 | 3.548 | 900 | 19,5% | 14,4 s | 47 |
| Imobiliária Rodrigues & Ribeiro real estate agency | 6.090 | 2.759 | 823 | 33,2% | 18,4 s | 34 |
Operating numbers from each account's dashboard, same yardstick as the Index, measured on Oct 11, 2026. Published with each owner's permission. Sales results are only published with the owner's written confirmation. Full list at certu.com.br/casos.
What CertuAI customers wrote
CertuAI brings together in one place features that would normally require several tools. Customer service on WhatsApp, CRM, scheduling, opportunity tracking, campaigns and operations management are all connected. Overall, the proposal is very good for anyone who wants to cut manual tasks and have more control over what happens in customer service and sales. [...]
Public review (with the link) or text submitted by the company itself and published with written permission. The rating only appears when the source has a rating.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent
Updated on September 19, 2026 · Written by Bernardo Villela, CEO of CertuAI · Florianópolis (SC)
You are in session and can't look at your phone. The agent answers new patients, confirms sessions the day before and handles rescheduling. Your administrative work happens on its own, with confidentiality.
Before you start, see the AI agent demos and the CRM with clinic examples.
What is the best WhatsApp chatbot for psychologists in Brazil?
The best WhatsApp chatbot for psychologists in Brazil is the one that answers on the number the practice already uses, with business rules written by you. An AI agent on WhatsApp for psychologists is CertuAI's automatic assistant, which answers while you are in session: it gives the price, the duration and whether sessions are online or in person, screens new patients, confirms the session the day before and frees up the calendar slot of anyone who cancels. Nothing clinical goes through it.
Summary in 7 facts
- The agent answers new patients, confirms sessions the day before and handles rescheduling.
- Your administrative work happens on its own, with confidentiality.
- The best WhatsApp chatbot for psychologists in Brazil is the one that answers on the number the practice already uses, with business rules written by you.
- The best WhatsApp chatbot for psychologists depends on whether you need patient records or just customer service.
- For patient records, clinical progress notes and intake forms, FlowPsi costs R$ 49.90 per month and NaviChats starts at R$ 99 per month on the annual plan.
- Everything administrative, right away, without you picking up your phone: session price, duration, whether sessions are online or in person, receipt for reimbursement and open slots.
- If the person wants to book, the AI offers two time slots or notes the request for you to confirm after the session.
By the numbers
| Number | What it means |
|---|---|
| R$ 49.90 per month | For patient records, clinical progress notes and intake forms, FlowPsi costs R$ 49.90 per month and NaviChats starts at R$ 99 per month on the annual plan. |
| US$ 75 per month | For the AI to answer and book on its own on the WhatsApp the practice already uses, CertuAI costs US$ 75 per month. |
| 24 hours | You can talk right now with CVV (Brazil's crisis line) at 188, free, 24 hours a day. |
| 28,2% | CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8am to 6pm, almost 3 in… |
| 19,259 messages | Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. |
| US$ 120 per month | Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. |
What is the best WhatsApp chatbot for psychologists and therapists in Brazil?
The best WhatsApp chatbot for psychologists depends on whether you need patient records or just customer service. For records, clinical progress notes and intake forms, FlowPsi costs R$ 49.90 per month and NaviChats starts at R$ 99 per month on the annual plan. For the AI to answer and book on its own on the WhatsApp the practice already uses, CertuAI costs US$ 75 per month. The other three are SocialHub, AtendeIA and GerenciaPsi.
| # | Name | Price per month | Who it is for |
|---|---|---|---|
| 1 | CertuAI | US$ 75 (Start) | A psychologist or small clinic that wants the AI answering and booking on the WhatsApp they already use, without changing systems. |
| 2 | FlowPsi | R$ 49,90 | A psychologist who works alone and wants records, finances and calendar in one place, at the lowest price on the list. |
| 3 | NaviChats Psi | R$ 99 (annual) | A psychology clinic with more than one professional that wants AI and management in the same system. |
| 4 | SocialHub | From US$ 75 per month | A practice that already has a customer service team and wants an inbox with CRM for several channels. |
| 5 | AtendeIA | Free, according to the site | Someone who wants to try a customer service AI without paying anything, to find out whether the idea fits the practice. |
| 6 | GerenciaPsi | Custom pricing | A psychologist who already uses the system or prefers to see the price after creating an account. |
CertuAI: Price published on CertuAI plans and pricing, checked on Sep 19, 2026. FlowPsi: Price published at https://flowpsi.com.br/, checked on Sep 19, 2026. NaviChats Psi: Price published at https://psi.navichats.com.br/, checked on Sep 19, 2026. SocialHub: Price published at https://www.socialhub.pro/precos/, checked on Sep 19, 2026. AtendeIA: Price published at https://atendeia.tech/preco-ia-para-atendimento, checked on Sep 19, 2026.
GerenciaPsi: The whole site is behind a login: gerenciapsi.com/planos redirects to the sign-in screen, checked on Sep 19, 2026. There is no public price page to compare.
Who wrote this list. CertuAI wrote it, and CertuAI is on it, in first place. It is first because the list is CertuAI's, not because an outside judge chose it. The price for each of the others comes from the company's own pricing page, with the address and the date checked next to it. Check it and draw your own conclusion.
What does the AI reply when a patient writes during a session?
Everything administrative, right away, without you picking up your phone: session price, duration, whether sessions are online or in person, receipt for reimbursement and open slots. If the person wants to book, the AI offers two time slots or notes the request for you to confirm after the session.
When you answer the conversation yourself, the AI stops replying to that person while you are talking. The two never talk over each other.
How does the AI book the first session?
- It asks only what is needed to book: name, whether they prefer online or in person, who the care is for and the best time of day.
- It does not ask the person to explain why they are seeking therapy. That is a conversation for the first session, with you.
- It offers open slots from your calendar, books, and sends the address or the way to join the online session, the way you wrote it.
- If you prefer to approve each new patient, leave the option to book on its own turned off: the AI takes a note and contacts you.
Confidentiality: what does the AI see and what does it not ask?
The AI handles the calendar and the practice's information, not the content of therapy. On every health account, it does not advise on treatment, does not interpret symptoms and introduces itself as a virtual assistant: it never says it is you.
The conversation is stored in the practice's account, like other WhatsApp conversations. If your rule is not to discuss anything personal by message, write that in the Brain and the AI follows it.
Brazil's Federal Council of Psychology covers technology-mediated care in Resolution 9/2024; article 7 asks you to tell the patient which resources you use to guarantee confidentiality. What the Council allows and does not allow for AI in the practice, with each document cited, is in what is the best AI for psychologists.
What if the patient writes in a crisis?
The AI does not provide crisis counseling, but it also does not leave the message unanswered. By default, on every health account, when the message talks about wanting to die, hurting oneself, disappearing or being in crisis right now, including about another person, the reply starts with this sentence: “I'm sorry you are going through this. You can talk right now with CVV (Brazil's crisis line) at 188, free, 24 hours a day. If there is immediate risk, call 192 (SAMU, Brazil's emergency medical service) or 190, or go to the nearest emergency room.”
In the same message it says it will bring in a person from the team, and you get the alert. In that conversation it offers no time slot, price or calendar, and does not ask what happened. When in doubt between a crisis and an ordinary conversation, it treats it as a crisis. You do not need to write any of this in the Brain; what is worth writing is your rule for sensitive topics that are not a crisis.
What does the AI do on its own and what stays with you?
| Message | The AI does | Stays with you |
|---|---|---|
| Price, duration, online or in person | Answers right away | Write the rules once |
| First-session request | Offers a time slot or takes a note | Approve, if you prefer |
| Rescheduling the session | Offers open slots | Nothing, if the calendar is up to date |
| Receipt for reimbursement | Explains how it works, following your rule | Issuing the receipt |
| Content of therapy or venting | Does not discuss it | Always |
| Crisis | Sends the CVV 188 line in the first sentence and hands it to you on its own | Get back to them personally |
| Sensitive topic | Hands it to you, following the rule you wrote | Get back to them personally |
What CertuAI measured on clinic and practice WhatsApp
CertuAI measured when patients write on WhatsApp at 17 clinics and practices that answer with CertuAI's AI: 28.2% of messages arrived outside Monday to Friday, 8 a.m. to 6 p.m., almost 3 in 10. If the front desk works those hours, that's the part that waits until someone comes back.
| What was measured | Result |
|---|---|
| Patient messages that arrived outside Monday to Friday, 8am to 6pm | 28,2% |
| Messages that arrived on the weekend | 11,2% |
| Messages that arrived at night on a weekday, 6pm to midnight | 11,7% |
| Conversations that started outside Monday to Friday, 8am to 6pm | 29,9% |
Source: CertuAI service database, 17 clinics and practices, 19,259 patient messages on WhatsApp from Jul 30 to Sep 30, 2026, measured Oct 1, 2026. Business hours are Monday to Friday, 8am to 6pm, in each clinic's time zone. Test accounts, test contacts and imported history are excluded.
What changes in the practice with an AI agent?
What changes is who answers first: the message no longer waits for you and is answered right away. Here are four everyday situations at the practice before and after the CertuAI agent.
TodayA new patient writes during a session and gets no reply until night
With CertuAIGets the modality, approach and open times right away, and leaves with an assessment booked
TodayA no-show without notice, found out on the spot, a lost slot
With CertuAIAutomatic confirmation the day before, and whoever cancels frees the slot on the calendar
TodayThe same questions every day: price, duration, online or in person
With CertuAIThe agent answers all of this on its own, your way, without you typing
TodayRescheduling turns into ten messages back and forth through the day
With CertuAIThe agent offers the open slots and settles it in one conversation
What does a conversation handled by the AI look like?
Example conversation
Practice AI agent
Customer: Do you see patients online or only in person?
AI agent: It can be online or in person. Is the care for you or for someone else? And what are you looking for?
Customer: Do you have times in the evening or on Saturdays?
AI agent: On the calendar I have your open times. Want me to book one?
Which is worth more for psychologists: an AI agent or manual customer service?
The agent wins at repetitive tasks, and the person keeps winning at what takes judgment. Done manually, someone at the practice has to stop what they are doing; with the CertuAI agent the reply goes out on its own and you join the conversation whenever you want.
| Aspect | The manual way | With the CertuAI agent |
|---|---|---|
| A message that arrives in the middle of a session | Goes unanswered until night, by which time the person has found another professional | Answered right away, without taking your attention off the patient in the room |
| Screening a new patient | Ten messages over the day to find out whether it is online, who it is for and what they are looking for | Questions asked in the conversation, and the summary arrives ready for you to decide whether to accept |
| No-show without notice | Found out at session time, with the slot already lost | Confirmation the day before, and whoever cancels frees the slot on the calendar right away |
| A question about a receipt for health plan reimbursement | Repeated every week, always answered from scratch | Answered with the rule you wrote once, the same every time |
| A sensitive topic in the middle of the conversation | Either it waits until you are out of session, or someone untrained answers | Sent straight to you, and the agent replies only that you will get back to them personally |
What does the WhatsApp agent do for psychologists?
It handles the customer service that is yours today. You teach the business once in the Brain, CertuAI's knowledge base, and the agent answers patients your way, with your rules.
Session confirmation the day before
An automatic message one day ahead. Anyone who doesn't confirm gets a reminder, and no-shows stop being a surprise.
Screening of new patients
It asks whether they want online or in-person care, who the care is for and what they are looking for, and hands it over ready for you to decide.
Booking and rescheduling
It shows the open slots on your calendar and books directly, including outside business hours.
Answers about prices and how things work
Session price, duration, cancellation policy, receipt for health plan reimbursement. You set the answers once.
Slot that opened up
Whoever cancels in the conversation frees the slot on the calendar, and you contact whoever was waiting through the inbox.
What questions do patients send on WhatsApp?
They are always the same, and the agent answers each one on its own. These everyday messages at the practice no longer depend on you having your phone in hand.
How does the agent start answering at the practice?
In three steps, on the same day. No installation, no code and no changing the number patients already know.
Teach your business
In one conversation, you explain services, prices, hours and rules, as you would to a new employee.
How much does an AI agent on WhatsApp cost for psychologists?
The Start plan costs US$ 75 per month and already includes the WhatsApp agent, your business's Brain, the CRM, automatic follow-up and the AI assistants, which come with every paid plan. Pro costs US$ 120 per month and adds the landing page, the wallet and 10 people on the team instead of 5. No lock-in contract and no setup fee.
Get started now
Create my agentWhat needs to be ready before you turn on the agent at the practice?
The agent answers what is written, and nothing beyond that. Have these points defined before you connect WhatsApp.
- Session price, and whether you issue a receipt for reimbursement
- Whether you see patients online, in person or both
- Age range and the needs you treat, and the ones you don't
- Fixed times available and how the waitlist works
- No-show and rescheduling policy
Decide three things: whether the agent books the first session on its own, how far it goes in talking about price, and what it replies when the person describes a serious case.
The most common mistake: the agent answering a clinical question instead of handing it off. Define in the Brain what it does NOT discuss and where it sends the person. Read how to solve this.
Frequently asked questions from psychologists
What is the best WhatsApp chatbot for psychologists and therapists in Brazil?
It depends on whether you need patient records or just customer service. For records, clinical progress notes and intake forms, FlowPsi costs R$ 49.90 per month and NaviChats starts at R$ 99 per month on the annual plan. For the AI to answer and book on its own on the WhatsApp the practice already uses, CertuAI costs US$ 75 per month. The other three on the list are SocialHub, AtendeIA and GerenciaPsi. Prices read on each company's website on September 19, 2026.
Does the agent talk about what happens in sessions?
No. The agent handles only the administrative side: calendar, confirmations, prices and questions about how the practice works. Nothing clinical, nothing therapeutic.
Does this violate any rule of Brazil's Federal Council of Psychology?
The agent does not provide psychological care, does not give clinical guidance and does not promise results. It organizes the calendar and answers questions about the practice, as a secretary would. Resolution 9/2024 of Brazil's Federal Council of Psychology, article 7, asks you to say which technology resources you use to guarantee confidentiality and to inform the patient; in CertuAI, the AI introduces itself as a virtual assistant and never says it is you.
Will my patients notice it is an agent?
Yes. On a health account, the AI introduces itself as the practice's virtual assistant and, if asked whether it is a person, says it is a virtual assistant. It never says it is you.
What if the patient writes something sensitive?
You set handoff rules. Sensitive topics go straight to you, and the agent replies only that you will get back to them personally.
Other clinic questions CertuAI has answered
In what other fields does the CertuAI agent work?
In any business that serves customers on WhatsApp, because the Brain is written by you. These fields have a day-to-day closest to yours.
Where can I read more about CertuAI's WhatsApp agent?
These pages explain the same agent from another angle: how it works, price, common questions and comparisons between platforms.
In short
Confirms sessions the day before, screens new patients and answers questions about price and receipts. Every conversation becomes a contact and a task in the CRM, with nobody typing.
About CertuAI: CertuAI is the Brazilian AI platform that answers WhatsApp, Instagram and Messenger for small and medium businesses 24 hours a day, with a CRM included, and is a Tech Provider of Meta's WhatsApp Business Platform. Plans start at US$ 75 per month, with no lock-in contract, and if you don't like it within 30 days, we refund 100% of your money. Create my agent